Facebook Advertising

Updated October 26, 2025

Facebook Advertising

Facebook advertising is Meta’s paid marketing platform that allows businesses to promote products, services, or brands to a highly targeted audience. With over 3 billion monthly users , Facebook offers one of the most powerful advertising tools for reaching specific demographics, interests, and behaviors. Whether appearing in News Feeds, Stories, Messenger, Reels, or the Audience Network , Facebook Ads give businesses the ability to engage, convert, and grow their audience with precision.

Why do businesses invest in Facebook advertising?

With organic reach shrinking every year , Facebook advertising is the only guaranteed way to get content seen by the right audience. Thanks to detailed targeting options and advanced analytics , brands can reach exactly who they want, when they want - making every dollar spent more effective.

How does Facebook advertising work?

Facebook advertising operates through Meta Ads Manager , where businesses:

What types of ads can you run on Facebook?

Facebook offers various ad formats to match different goals, including:

Frequently Asked Questions

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