Facebook Ads Manager

Updated October 26, 2025

Facebook Ads Manager

Facebook Ads Manager - now integrated into Meta Business Suite - is Meta’s advertising management tool that helps businesses and marketers create, track, and optimize ads across Facebook, Instagram, Messenger, and Audience Network. Whether you’re running a simple boosted post or a complex multi-platform ad campaign , Ads Manager provides the targeting, budgeting, and analytics tools needed to get the best results.

Why do advertisers rely on Facebook Ads Manager?

If you’re running paid ads on Facebook and Instagram, Ads Manager is where the magic happens. It gives you full control over your campaigns , allowing you to:

Whether you're a small business owner or a performance marketer , Ads Manager lets you fine-tune every aspect of your ad strategy for maximum impact.

How to use Facebook Ads Manager?

Facebook Ads Manager is the central hub for all Meta advertising efforts. Here’s how it works:

What’s the difference between Facebook Ads Manager and Meta Business Suite?

While Facebook Ads Manager focuses specifically on ads , Meta Business Suite is a broader tool that:

If you’re only managing ads , Ads Manager is your go-to. But for a holistic approach to managing both organic and paid efforts, Meta Business Suite is the better option.

Frequently Asked Questions

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