📜 Privacy Policy for Shef.ai

Effective Date: May 2, 2025

1. Who We Are

Shef.ai ("Company", "we", "our", or "us") provides an AI-powered marketing automation platform tailored for small and medium businesses (SMBs). Our services include content generation, scheduling, and ad campaign management.

2. Information We Collect

a. Account Information

  • Name, email, business name, and billing details.
  • Login credentials (hashed).
  • Authentication tokens (if signing in with Google, Facebook, etc.).

b. Business and Marketing Data

  • Content from your business website or public profiles (e.g. Facebook, Instagram) that you authorize us to access or we automatically scrape with your permission.
  • Metadata from social posts (engagement, impressions, etc.).
  • Ad campaign data (spend, ROI, audience segments).

c. Usage and Technical Data

  • IP address, browser type, device identifiers, pages visited, time spent, and actions taken on our platform.
  • Cookies or similar tracking technologies for analytics and performance.

3. How We Use Your Information

  • To deliver and improve our services.
  • To personalize marketing suggestions and automate post creation.
  • To manage ad campaign performance and billing.
  • To communicate with you (e.g. feature updates, support).
  • To ensure security and prevent fraud.

4. Legal Bases (GDPR)

We process your data under the following lawful bases:

  • Performance of a contract (to provide Shef.ai).
  • Consent (e.g. for marketing emails).
  • Legitimate interests (e.g. analytics, improving the service).
  • Compliance with legal obligations.

5. Sharing of Information

We may share your data with:

  • Third-party services (e.g., Stripe for payments, OpenAI or similar for content generation, Meta/Facebook for ads).
  • Analytics providers (e.g., Google Analytics).
  • Government authorities, when legally required.

We never sell your personal data.

6. Data Retention

We retain personal data only as long as necessary to fulfill the purposes described above, unless a longer retention period is required by law.

7. Your Rights

You have the right to:

  • Access, correct, or delete your data.
  • Withdraw consent at any time (where processing is based on consent).
  • Object to processing or request data portability.

For EU/UK residents: contact us at privacy@shef.ai for requests.

For California residents: you have additional CCPA rights including the right to know and delete data we collect.

8. Security

We take reasonable steps to protect your data using encryption, access controls, and secure cloud infrastructure.

9. International Transfers

Your data may be processed in the US or other countries outside your jurisdiction. When doing so, we ensure appropriate safeguards (e.g., standard contractual clauses).

10. Contact Us

If you have questions, contact:

Shef.ai

Email: privacy@shef.ai

Address: 255 Berry Street, Apt. 517, San Francisco, CA 94158