What Is Newsjacking?

Newsjacking is the act of leveraging breaking news or trending topics to include your brand or products in the conversation, to gain more visibility. By quickly reacting to news stories, you can ride the wave of attention, making your content more relevant.

Newsjacking works because it taps into public interest. When people are already paying attention to a story, adding your brand’s take or a relevant twist can get you noticed. If you can offer a unique angle or add value to the conversation, why not do it?

However, it’s not just about jumping on any news story. Timing, relevance, and sensitivity are key. You need to act fast, often within hours, to stay relevant. At the same time, you need to ensure your take is appropriate and aligns with your brand. Missteps, like appearing opportunistic or insensitive, can backfire.

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