What Is Link in Bio?

A “link in bio” is a clickable URL placed in the bio section of social media profiles, like Instagram, TikTok, or Twitter, that directs followers to external websites. Since most platforms limit where users can post links, the “link in bio” is a way to share more content, products, or information outside of the app.

Whether it’s a blog post, a product page, or a YouTube video, users can click through to learn more, shop, or explore.

Platforms like Instagram, for instance, don’t allow clickable links in individual posts, so users often direct followers to their bio. Tools like Linktree even allow users to list multiple links through a single URL in their bio. This simplifies the process of navigating followers to the right place while staying within the platform’s rules.

In short, the “link in bio” is a key element in driving traffic, engagement, and sales from social media. By strategically using it, you can extend the reach of your online presence and make it easier for your audience to take action beyond just liking or commenting on a post.