Facebook Shop

Updated October 26, 2025

Facebook Shop

Facebook Shop is an online storefront within Facebook , allowing businesses to showcase and sell products directly on the platform. Instead of directing customers to an external website, Facebook Shop creates a seamless shopping experience , letting users browse, add items to their cart, and even check out - all without leaving Facebook or Instagram.

Whether you’re a small business or a major brand , Facebook Shop provides a built-in ecommerce solution , making it easier to connect with customers where they already spend their time.

Why Facebook Shop can work for you:

Unlike traditional ecommerce, where customers need to visit a separate website , Facebook Shop keeps the shopping experience within social media.

📌 Fun fact: Facebook Shop is fully optimized for mobile users , making shopping even more convenient.

How does Facebook Shop work?

Setting up a Facebook Shop is simple and managed through Meta Commerce Manager . Here’s how it works:

📌 Pro Tip: Facebook Shops work seamlessly with Shopify, WooCommerce, and BigCommerce for easy inventory syncing.

Do I need a website to sell on Facebook Shop?

No, you can sell directly through Facebook Shop without an external website. However, businesses with their own ecommerce site can link their catalog and use Facebook Shop as an additional sales channel.

Frequently Asked Questions

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