Email Service Provider (ESP)
Email Service Provider (ESP)
An email service provider (ESP) is a platform that helps businesses send, manage, and optimize email campaigns. These services go beyond a basic email inbox by offering automation, segmentation, analytics, and design tools to improve customer engagement and marketing performance. Whether you’re sending newsletters, promotional emails, or automated sequences, an ESP makes it easy to reach your audience at scale.
Why can’t you just use Gmail for email marketing?
Sure, you can send a few emails from your regular inbox, but mass email marketing without an ESP is a nightmare. ESPs streamline the entire process , ensuring emails reach the right people at the right time - without getting flagged as spam.
What’s the difference between an ESP and a regular email provider like Gmail?
Gmail is great for personal use , but it’s not built for email marketing. ESPs, on the other hand, are designed for:
What features should I look for in an ESP?
Not all ESPs are created equal. The best ones offer:
Frequently Asked Questions
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