Email Marketing
Email Marketing
Email marketing is a digital marketing strategy that involves sending emails to a targeted audience to promote products, services, or content, nurture customer relationships, and drive engagement or sales. Whether it’s a newsletter, promotional offer, or automated drip campaign , email marketing remains one of the most effective ways to reach customers directly - without battling social media algorithms.
Think email marketing is outdated?
Here’s why it’s still a top-performing marketing channel:
Email marketing has been around for decades, yet it continues to deliver some of the highest returns on investment (ROI) in digital marketing. Why? Because people check their emails daily , and a well-crafted email lands directly in their inbox - not buried in a social media feed or blocked by an algorithm.
How does email marketing work?
Email marketing isn’t about sending random emails and hoping for the best - it’s about strategic, data-driven communication. Here’s how it works:
What are the most common types of email marketing campaigns?
Not all emails serve the same purpose - some are meant to educate, some to sell, and some to re-engage inactive subscribers. The most effective email campaigns include:
Frequently Asked Questions
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