Bounce Rate

Updated October 26, 2025

Bounce Rate

Bounce rate refers to the percentage of visitors who land on a webpage and leave without interacting further, such as clicking on another page or performing any other actions. A high bounce rate indicates that visitors are leaving your site quickly, possibly due to a poor user experience, irrelevant content, or slow loading times. Conversely, a low bounce rate suggests that users are engaging with your site and exploring multiple pages. Bounce rate is an important metric for evaluating the effectiveness of your website in capturing and retaining visitors’ attention. Aiming for a lower bounce rate can improve your site’s overall performance and SEO ranking.

How do I reduce bounce rate on my website?

Improving website content , speeding up page load time, and ensuring a clear, easy-to-navigate design can help lower bounce rates.

What’s a good bounce rate for a website?

A bounce rate between 26% to 40% is considered excellent, 41% to 55% is average, and above 55% may indicate room for improvement.

Why is bounce rate important for SEO ?

A high bounce rate can signal to search engines that your site may not be meeting users' needs, potentially impacting your site's ranking.

Frequently Asked Questions

Ready to create amazing social media content?

Shef.ai helps you generate professional social media posts, Instagram content, and Facebook posts in minutes. Start creating content that engages your audience today.

Try Shef.ai Free

Transform Your Social Media Strategy

Join thousands of businesses using Shef.ai to create engaging content that drives results. Get started for free in just minutes.

No credit card requiredStart in 2 minutesCancel anytime
Browse All Dictionary Entries
Found this helpful? Share it with others!