Bluesky

Updated October 26, 2025

Bluesky

Bluesky was created by Jack Dorsey, the co-founder of Twitter (now called X), along with a group of developers. It was launched as a separate project with the goal of developing a decentralized social media platform . Bluesky aims to create an open protocol for social media platforms, allowing users more control over their data and experience. While it has connections to Twitter through Dorsey’s involvement, it was not directly launched by Twitter (now X).

Bluesky was conceived to provide users with more control over their social media experience by allowing decentralization and enabling the development of a more transparent, user-centric platform. The project is built on the Authenticated Transfer Protocol (ATP), allowing for decentralized communication between platforms that adopt the same standard.

How does Bluesky work?

Bluesky operates on the Authenticated Transfer Protocol (ATP), a decentralized protocol designed to support social media platforms. The protocol enables users to control their data and engage with content across platforms that implement the same system. It allows for more user privacy, greater transparency, and a more open ecosystem than traditional platforms.

Why is Bluesky important?

Bluesky is important because it seeks to decentralize social media, giving users more power over their data, content, and online interactions. It addresses growing concerns about privacy, censorship, and centralized control of digital communication by large companies like X (formerly Twitter), Facebook, and Instagram. By decentralizing, Bluesky aims to create a more diverse, transparent, and user-first internet.

What makes Bluesky different from other social media platforms?

Unlike traditional social media platforms that are centralized (e.g., Facebook, X), Bluesky is decentralized. This means no single company or entity controls the platform. Bluesky's decentralized approach focuses on empowering users to have more control over their data, ensuring that no single entity can dictate content moderation or surveillance.

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