Posting Frequency

Posting frequency is the rate at which a user or brand publishes content on social media platforms, determining how often followers see new posts. It's a strategic choice that can affect engagement, reach, and audience growth. Finding the right posting frequency means balancing consistency with audience fatigue, and often requires testing and adjusting based on platform norms, analytics, and follower feedback. When done thoughtfully and with proper permissions, reposting can strengthen relationships with creators, build community, and diversify your content mix without needing to produce everything from scratch.