Marketing Segmentation

Updated October 26, 2025

Marketing Segmentation

Marketing segmentation is the process of dividing a target market into smaller, more defined categories based on characteristics like demographics, interests, needs, or location. It enables businesses to tailor marketing strategies and messages to specific audience groups for more effective and efficient marketing.

Frequently Asked Questions

Ready to create amazing social media content?

Shef.ai helps you generate professional social media posts, Instagram content, and Facebook posts in minutes. Start creating content that engages your audience today.

Try Shef.ai Free

Transform Your Social Media Strategy

Join thousands of businesses using Shef.ai to create engaging content that drives results. Get started for free in just minutes.

No credit card requiredStart in 2 minutesCancel anytime
Browse All Dictionary Entries
Found this helpful? Share it with others!