Ideal Customer Profile
Updated October 26, 2025
Ideal Customer Profile
An ideal customer profile (ICP) is a detailed description of a fictitious entity that represents the perfect customer for a company's product or service. It includes demographic, psychographic, and behavioral characteristics that align with the brand's offerings, guiding marketing and sales strategies to attract and retain the most valuable customers.
Frequently Asked Questions
Ready to create amazing social media content?
Shef.ai helps you generate professional social media posts, Instagram content, and Facebook posts in minutes. Start creating content that engages your audience today.
Try Shef.ai Free