Guerilla Marketing
Guerilla Marketing
Guerilla marketing is an unconventional and often low-cost marketing strategy designed to grab attention and make a bold statement - usually in unexpected places. Think flash mobs (so 2016 tho), graffiti (the legal kind), pop-up stunts, or mysterious / catchy billboards that make you stop and go, “Wait… what was that?” 😮
The goal? To create something so surprising or unique that people can’t help but share it - online and offline. It’s not about polished perfection, it’s about making an impression that sticks (like gum under your shoe… but more memorable).
What is guerrilla marketing with examples?
Guerrilla marketing refers to creative tactics that break through the noise without breaking the bank. It's often used by startups or brands wanting to stand out in a saturated market. For example:
It’s marketing that’s part performance, part prank, all impact.
Is guerilla marketing illegal?
No, not by default - but it can be if it involves trespassing, vandalism, or disturbing public order (looking at you, illegal graffiti campaigns). To keep it legal and cool:
In short: surprise, don’t cause a scene. Unless that’s the point… but still, be careful.
What are the 5 basic rules of guerilla marketing?
Frequently Asked Questions
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