What Is Google Analytics?
What Is Google Analytics?
Google Analytics is a free tool by Google that tracks how people find and interact with your website. It shows you where visitors come from (Instagram? Google search? That one newsletter?), what pages they click, how long they stay, and what actions they take - like signing up, buying stuff, or just lurking.
With Google Analytics 4 (GA4) , you get smarter insights, cross-device tracking, and better privacy controls. It's like giving your website a brain that helps you market smarter, not harder.
What is Google Analytics used for?
Google Analytics is used to measure website performance and user behavior. It helps marketers:
How do I open Google Analytics?
Go to analytics.google.com → sign in with your Google account → select your GA4 property from the account picker. If you don’t see one, click Admin → Create Property and follow setup (install the GA4 tag via gtag.js or Google Tag Manager)
Is Google Analytics still free?
Yes, it’s still free! Most businesses can use Google Analytics without paying a cent. There’s also Google Analytics 360 (the premium version) for enterprises that need more features and support.
How do I check a website’s traffic on Google?
If you own the website, log into Google Analytics and check the Reports section. You’ll see traffic numbers by source, page, device, and more.
If it’s someone else’s site? You’ll need tools like Similarweb or Semrush - but Google won’t give you competitor data directly.
Frequently Asked Questions
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