Go-To-Market Strategy
Go-To-Market Strategy
A go-to-market (GTM) strategy is your brand’s game plan for launching a product or service and getting it into the hands (and hearts) of your target audience. It defines who you’re targeting, what channels you'll use to reach them, and how you’ll convince them to buy. Think of it as a road map that guides your product from idea → launch → success, without wandering aimlessly through the marketing wilderness.
A solid GTM strategy blends marketing, sales, distribution, and customer experience into one master plan designed to convert awareness into adoption.
What is a KPI for GTM strategy?
KPIs (key performance indicators) for GTM strategies help measure how well your plan is working. These might include:
If your KPIs aren't moving, neither is your strategy.
What are the 7 GTM motions?
GTM "motions" are the approaches you can take based on how you sell:
Each has its vibe - and your strategy might blend a few.
Go-to-market strategy example?
Let’s say you're launching a new AI-powered caption generator for Instagram. Your GTM strategy might look like:
That's a GTM in action - clear, focused, and measurable.
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