Facebook Insights

Updated October 26, 2025

Facebook Insights

Facebook Insights is Facebook’s built-in analytics tool that helps page administrators track engagement, reach, and content performance . It provides detailed data on who your audience is, how they interact with your content, and what’s working (or flopping) in your strategy. Whether you’re a business, brand, or content creator, Insights helps you make data-driven decisions to improve your Facebook presence.

Why does Facebook Insights matter?

Posting without analytics is like throwing darts in the dark - you have no idea what’s hitting the mark. Facebook Insights lets you see what content resonates, who’s engaging, and how to adjust your strategy for better results.

📌 Fun fact: The more engagement a post gets, the more the Facebook algorithm pushes it to a wider audience - Insights tells you what’s working!

What metrics does Facebook Insights track?

Facebook Insights provides a wide range of performance data , including most popular:

How to access Facebook Insights?

To access Insights:

🔹 If you run ads, you’ll find even more advanced data in Facebook Ads Manager.

Frequently Asked Questions

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