Dynamic Content
Dynamic Content
Dynamic content refers to media or web content that changes in real time based on user interactions, preferences, or behaviors. Unlike static content, which remains the same for everyone, dynamic content is tailored to individual users, creating a more personalized and engaging experience. You’ll see it in action on social media (personalized feeds and targeted ads), email marketing (customized subject lines and recommendations), and e-commerce websites (product suggestions based on browsing history).
Why does your feed always seem to “know” what you like?
Ever noticed how your favorite online store recommends products you’ve been eyeing, or how your social media feed shows posts perfectly aligned with your interests? That’s dynamic content at work - shaping what you see based on your past interactions and preferences.
Where is dynamic content used?
Websites/landing pages, ecommerce (product recs/pricing), emails, ads (display/social), mobile apps, on-site banners/modals, search results, push/in-app messages—anywhere content is personalized at render time.
How does dynamic content work exactly?
It uses user/context signals (e.g., URL params, cookies, CRM/CDP data, geo, device, behavior), rules or ML models, and templated components with placeholders. At render time (client- or server-side), the system picks variants and injects them—then measures outcomes for testing/optimization.
Frequently Asked Questions
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