What Is Content Curation?
What Is Content Curation?
Content curation is the process of finding, organizing, and sharing valuable content from various sources on a specific topic. It involves selecting high-quality, relevant material that resonates with your social media audience . Instead of creating new content, curators focus on sourcing and presenting existing content in a way that aligns with their followers’ interests and needs, adding their unique insights or perspective.
What’s the difference between content curation and content creation?
Definition of content curation
Content curation is the process of collecting information that is relevant to a particular topic and then sharing it on social channels by linking back to the original post.
Curated content should be trustworthy and valuable for your audience. It should not become a collection of randomly shared media, but a way to showcase your brand’s value and expertise.
How to get started with content curation
As a highly selective process, content curation should always be done by following a strategy, so before deciding which posts to share, it would be ideal to determine the following:
How do you ensure curated content aligns with your brand?
You definitely can choose sources that reflect your brand values and voice. Also avoid controversial or poorly researched material and don't forget to add captions or commentary that ties the content back to your brand’s message.
What tools help with content curation?
Feedly : For discovering and organizing content from multiple sources. Pocket : Saves articles and content for later sharing. Kontentino : Streamlines social media planning and collaboration for curated posts with it's AI Creation features.
Frequently Asked Questions
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