Community Manager

Updated October 26, 2025

Community Manager

A community manager is a professional who oversees the development and management of a brand's online community. Their role includes engaging with followers, responding to comments and questions, moderating discussions, creating content, and fostering a welcoming environment. By building relationships and encouraging interaction, community managers play a vital role in driving loyalty and trust in a brand.

What skills make a great community manager?

How does a community manager differ from a social media manager?

A social media manager focuses on planning, posting, and analyzing content, while a community manager interacts with the audience, fostering relationships and conversations.

What tools do community managers use?

Kontentino : For collaborative content planning and social media management. Discord or Slack : For managing real-time conversations in dedicated community spaces. Google Analytics : For tracking website traffic driven by community efforts.

Frequently Asked Questions

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