Clickbait

Clickbait refers to headlines or content specifically designed to grab your attention and encourage you to click on a link. The catch? The actual content often falls short of what the sensational headline promises. Clickbait uses exaggeration, curiosity, or shock value to drive clicks but usually leads to disappointing or irrelevant content.

An example of clickbait would be a headline like, “You Won’t Believe What This Celebrity Did!” only for the article to reveal something completely trivial or unrelated. It’s a tactic used to boost clicks, often at the expense of trust.

Clickbait isn’t necessarily “bad” but can be frustrating for users when it leads to misleading or irrelevant content. It can also harm the reputation of the publisher if done excessively. However, if the content delivers on the headline’s promise, it can still be considered effective. It’s all about balance - catchy headlines that match the actual content.