How to Post on Social Media When You Have No Time and Nothing to Say
Struggling to keep up with posting on social media? You’re not alone — here’s how to create authentic, consistent content in 30 minutes a week.
The Blank Screen Dilemma You sit down to post something for your business... and nothing comes. The cursor blinks, the ideas vanish, and before you know it, another week has gone by with radio silence on your socials. If that sounds familiar, you're not alone. And no, you're not bad at marketing — you're just a business owner with a million other things to do.
The Real Problem Isn’t You — It’s the Process
Most SMBs treat social media like homework: start from scratch, try to be clever, and pray for engagement. But that’s a recipe for burnout. The better approach? Stop trying to post “when you feel inspired” and build a repeatable, realistic system instead.
Step 1: Pick Your Buckets Content buckets are reusable categories that simplify your thinking. Choose 3–5 themes to rotate:
- Behind-the-scenes ("What we're working on")
- Quick tips or how-tos ("3 things every [customer type] should know")
- Testimonials or reviews ("A kind word from Sarah this week")
- Your story ("Why we started")
- FAQs ("Do we ship nationwide?")
Step 2: Talk Like a Human, Not a Billboard You don’t need to sound like a copywriter. Just answer real customer questions or tell people what you’re working on. Authentic > polished.
Step 3: Batch Like a Pro Instead of scrambling every day, block 30 minutes once a week:
- 10 mins: Decide what you want to say this week (use your buckets!)
- 10 mins: Draft 2–3 quick posts
- 10 mins: Schedule them with a tool like Buffer, Later — or let Shef.ai handle it for you
Still Stuck? Use AI as a Creative Partner, Not a Crutch AI tools (like Shef.ai) can:
- Suggest posts based on your website, brand voice, and goals
- Transform existing content (emails, FAQs, reviews) into posts
- Make you sound like you without needing to start from zero
Example Workflow Using Shef.ai
- Create Shef.ai account
- Finish the onboarding and give us access to your social media accounts.
- Let Shef draft posts based on your voice.
- Approve or give feedback in seconds.
Consistency Builds Trust. Imperfection Builds Connection. You don’t need to go viral. You just need to show up. Regularly. Authentically. Imperfectly.
Want to make social media one less thing on your plate? Let Shef.ai turn your ideas (or lack thereof) into consistent, on-brand posts in minutes. Try it free at shef.ai